Privacy Policy — bh777

1 Who We Are

bh777 is an online betting and casino platform operating at https://bh777.io. We provide sports betting, live casino, slots, crash games, and other wagering products to eligible players located in Bangladesh and in other jurisdictions where access to our platform is not prohibited by local law.

For the purposes of this Privacy Policy, bh777 acts as the data controller in respect of all personal information collected from players who register and interact with the platform. References to "bh777", "we", "us", or "our" throughout this document refer to the platform operator and its authorised representatives.

If you have any questions about how bh777 handles your personal data, or if you wish to exercise any of the rights described in Section 10, please contact our dedicated data support team using the details provided in Section 14 of this policy.

2 Data We Collect

bh777 collects personal data in several categories depending on the nature of your interaction with the platform. The categories below describe the full scope of data we may hold about you at any given time.

We do not collect any special categories of sensitive personal data (such as health information, religious beliefs, or political opinions) unless a specific responsible gaming context requires it — for example, where a player voluntarily discloses a gambling disorder when requesting self-exclusion. In such cases, the data is handled with heightened care and used solely to apply the requested account restriction.

3 How We Collect Your Data

bh777 collects personal data through the following channels and mechanisms:

• Account Registration: When you create a bh777 account, you directly provide identity data and contact data as part of the sign-up form.
• KYC Verification: When you submit identity documents to complete our Know Your Customer process, we collect and store copies of those documents for the duration required by our verification obligations.
• Deposits and Withdrawals: Financial data is collected automatically when you initiate a transaction through the bh777 cashier using bKash, Nagad, Rocket, bank transfer, Visa, Mastercard, or any other supported payment method.
• Platform Usage: Technical data and usage data are collected automatically via server logs, browser fingerprinting, and analytics tools as you navigate and interact with the bh777 platform.
• Customer Support: When you contact the bh777 support team via live chat, email at [email protected], or WhatsApp at +880 1700 000 777, all communications are logged and stored as communications data.
• Cookies and Tracking Technologies: bh777 uses cookies, web beacons, and local storage to collect technical and usage data. See Section 7 for full details of our cookie practices.
• Third-Party Sources: In limited circumstances, bh777 may receive data about you from third-party identity verification providers or fraud prevention databases as part of our KYC and risk management processes. This data is used exclusively to validate your identity and protect the platform.

4 How We Use Your Data

bh777 uses the personal data we collect for the following specific and lawful purposes:

• Account Management: To create, maintain, and administer your bh777 player account, including processing login requests, updating account details, and managing account status.
• Identity Verification: To verify that you meet the eligibility requirements to hold a bh777 account, including age verification (21+), identity confirmation, and address verification in accordance with our KYC obligations.
• Payment Processing: To process deposits and withdrawals via your chosen payment method, verify the ownership of payment instruments, and reconcile transaction records.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, multi-accounting, money laundering, and other forms of prohibited conduct as defined in our Terms & Conditions.
• Responsible Gaming: To monitor wagering patterns for signs of problem gambling behaviour, apply account restrictions where requested, and ensure compliance with self-exclusion commitments.
• Customer Support: To respond to your enquiries, resolve disputes, and maintain a record of interactions for quality assurance purposes.
• Product Improvement: To analyse aggregate usage data and improve the performance, reliability, and user experience of the bh777 platform.
• Marketing Communications: To send you promotional offers, bonus notifications, and seasonal campaigns (such as BPL or IPL cricket betting promotions) where you have provided consent to receive such communications. You may withdraw this consent at any time.
• Legal Compliance: To fulfil any legal obligations applicable to our operations, including responding to lawful requests from competent authorities.

bh777 does not use automated decision-making or profiling in any manner that produces significant legal effects on individual players, except where strictly necessary for fraud prevention or responsible gaming intervention — in which case you will be notified and given the opportunity to request human review of the decision.

5 Legal Basis for Processing

bh777 processes your personal data on one or more of the following legal grounds, depending on the specific purpose of processing:

• Contractual Necessity: Processing that is required to fulfil our obligations under the player account agreement, including account creation, payment processing, and customer support.
• Legitimate Interests: Processing that is necessary to pursue bh777's legitimate business interests — including fraud prevention, platform security, and product analytics — provided those interests are not overridden by your rights and freedoms.
• Legal Obligation: Processing that is required to comply with applicable legal requirements, including identity verification and record-keeping obligations.
• Consent: Processing that is based on your freely given, specific, and informed consent — most notably the sending of marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

6 Data Sharing & Disclosure

bh777 does not sell, rent, or disclose your personal data to third parties for commercial or marketing purposes. We may share your data with the following categories of third parties strictly as necessary to operate the platform and fulfil our legal obligations:

• Payment Service Providers: Including bKash, Nagad, Rocket (DBBL), Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, Visa, and Mastercard — to process deposits and withdrawals on your behalf.
• KYC and Identity Verification Providers: Third-party services that assist bh777 in verifying the authenticity of identity documents and conducting sanctions screening.
• Game Content Suppliers: Licensed studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive anonymised session data to support game integrity monitoring and technical troubleshooting.
• IT and Infrastructure Providers: Cloud hosting, database management, and cybersecurity vendors who process data on our behalf under strict data processing agreements.
• Fraud Prevention Services: Industry-recognised fraud prevention databases and shared risk intelligence services that help bh777 identify and block suspicious activity.
• Legal and Regulatory Authorities: Where bh777 is required by law, court order, or other lawful process to disclose information to a competent authority, we will do so. We will notify you of such a request to the extent permitted by law.

All third-party service providers who process personal data on behalf of bh777 are required to enter into data processing agreements that obligate them to handle your data only for the specified purpose, apply appropriate security measures, and delete or return the data once the processing purpose has been fulfilled.

7 Cookies & Tracking Technologies

bh777 uses cookies and similar technologies (including web beacons, local storage, and session tokens) to ensure the proper functioning of the platform, remember your preferences, and gather aggregate analytics data that helps us improve the player experience.

bh777 does not use third-party advertising cookies, retargeting pixels, or social media tracking tags. You can manage or delete cookies through your browser settings at any time. Please be aware that disabling strictly necessary cookies may impair the functionality of the platform, including your ability to log in and maintain an active session.

8 Data Retention

bh777 retains personal data only for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable legal or regulatory obligations. The following retention periods apply as general guidelines:

• Active Account Data: Retained for the full duration your bh777 account remains open, plus a minimum of 5 years following account closure to satisfy record-keeping obligations.
• KYC and Identity Documents: Retained for a minimum of 5 years from the date of verification or the date of last transaction, whichever is later.
• Transaction Records: Retained for a minimum of 5 years from the date of each transaction.
• Support Communications: Retained for 3 years from the date of the most recent interaction, unless the communication relates to an open dispute or legal matter.
• Marketing Consent Records: Retained for the duration of your account, plus 3 years following account closure or withdrawal of consent, as evidence of your consent status.
• Technical and Usage Logs: Retained for up to 24 months in anonymised or pseudonymised form for analytics purposes.

Where personal data is no longer required for its original purpose and no legal retention obligation applies, bh777 will securely delete or irreversibly anonymise the data using industry-standard data destruction procedures.

9 Data Security

bh777 takes data security seriously and has implemented a layered set of technical and organisational measures designed to protect your personal information against unauthorised access, accidental loss, alteration, or disclosure. Key security measures in place include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the bh777 platform is encrypted using industry-standard Transport Layer Security (TLS 1.3 or higher).
• Encrypted Data Storage: Sensitive fields within our database — including financial data and identity document references — are stored in encrypted form using AES-256 encryption at rest.
• Access Controls: Access to personal data is restricted to bh777 staff and contractors on a strict need-to-know basis. All access is logged and subject to periodic review.
• Multi-Factor Authentication: Internal bh777 systems that hold player data require multi-factor authentication for all staff accounts.
• Regular Security Audits: bh777 conducts regular internal and third-party security audits, vulnerability assessments, and penetration tests to identify and remediate weaknesses.
• Incident Response Plan: In the event of a personal data breach, bh777 has a documented incident response plan. Affected players will be notified without undue delay where the breach is likely to result in a high risk to their rights and freedoms.

While bh777 maintains robust security measures, no internet-based system can be guaranteed to be 100% secure. You are responsible for keeping your account credentials confidential and for notifying bh777 immediately if you suspect any unauthorised access to your account.

10 Your Rights

As a data subject, you hold the following rights in respect of your personal data held by bh777. To exercise any of these rights, please contact us using the details in Section 14:

• Right of Access: You may request a copy of all personal data bh777 holds about you. We will provide this information within 30 days of receiving a valid request, free of charge.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you may request that we correct it. Minor corrections can be made directly within your account settings.
• Right to Erasure ("Right to be Forgotten"): You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, provided no overriding legal retention obligation applies. Please note that bh777 is required to retain certain data for regulatory and legal compliance purposes that may prevent full erasure.
• Right to Restriction of Processing: You may request that bh777 restrict the processing of your data in certain circumstances — for example, while the accuracy of your data is under dispute.
• Right to Data Portability: You may request a copy of your personal data in a structured, machine-readable format (such as JSON or CSV) to transfer to another service provider.
• Right to Object: You may object to the processing of your personal data for direct marketing purposes at any time. We will stop processing your data for this purpose immediately upon receipt of your objection.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal.

11 Children and Underage Players

bh777 operates mandatory age verification checks at the point of registration and during the KYC process. If bh777 becomes aware that personal data has been collected from an individual who was under 21 at the time of registration, that account will be suspended immediately and all associated data will be deleted, with the exception of records required to document and evidence the age violation.

If you are a parent or guardian and believe that a person under your care has registered a bh777 account without your knowledge, please contact us immediately at [email protected] so that we can take the appropriate action without delay.

12 Third-Party Links

The bh777 platform may contain links to third-party websites or services — for example, links to payment provider portals or game studio information pages. These third-party sites operate independently of bh777 and are governed by their own privacy policies.

bh777 has no control over the content, privacy practices, or data handling of third-party websites and accepts no responsibility or liability for those practices. We encourage you to review the privacy policy of any third-party site before providing any personal data to that site.

13 Updates to This Policy

bh777 reserves the right to update or revise this Privacy Policy at any time. When material changes are made, we will publish the updated policy on this page with a revised "Last Updated" date and, where appropriate, notify active players by email or platform notification.

We encourage you to review this Privacy Policy periodically. Your continued use of the bh777 platform following the publication of an updated policy constitutes your acceptance of the changes. If you do not agree to a material change, you should stop using the platform and contact support to close your account.

14 Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way bh777 handles your personal data, please contact our support team using the details below. All data-related requests must be submitted in writing to our official email address.

We aim to acknowledge all data-related enquiries within 2 business days and to provide a full response within 30 days. For complex requests, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.